Sunseeker is the world’s leading brand for luxury performance motor yachts and Britain’s biggest boat builder.
Originally named Poole Power Boats, the company was founded by brothers Robert and John Braithwaite in 1969. When Robert sailed his first little cruiser in 1971, it wasn’t just a boat he launched. It was an entirely new world of boat making. The company changed its name to Sunseeker International in 1985 and has since become a global icon, with every Sunseeker the result of an uncompromising and unmatched approach to design, craftsmanship and performance.
In August 2013 a majority stake in the business was acquired by Wanda Group, the Beijing headquartered conglomerate with strong footprints across China, Europe and the US. Wanda Group is a committed long-term shareholder providing strong financial and strategic backing for Sunseeker’s continued growth and success.
From its manufacturing base in Dorset on the south coast of England, Sunseeker employs c.2,500 people and produces around 150 boats every year ranging from 50-131 feet. Demand for the company’s larger models continues to grow year-on-year with more than 125 yachts over 100 feet in length already delivered. Buyers have benefitted from the company’s bespoke customisation service which allows individual customers to personalise their yacht. Working very closely with highly professional dealer representation in over 74 countries, service and product support is a key priority in maintaining customer satisfaction.
The Sunseeker range constantly sets new standards and benchmarks. From the dynamic sport yacht models, through its luxurious Manhattan range, iconic Predator models and its majestic yachts range, each Sunseeker is the result of an uncompromising approach to innovative design and engineering excellence. Never settling for second best, it is this spirit of excellence that has driven Sunseeker to its pre-eminent position in the leisure marine industry today.